Advertising & Digital Marketing
Campaigns, content and brand work for Canadian clients, built around the two rules that catch foreign agencies out here: anti-spam law and French.
Products, services & ideas (8)
Canada's Anti-Spam Legislation requires provable consent before a commercial electronic message, and the penalties are among the steepest anywhere. Campaigns are built with consent records rather than retrofitted with an unsubscribe link.
Quebec's Charter of the French Language governs commercial communication, and the 2022 amendments tightened it. Marketing that treats French as a translation step fails; it is designed in parallel.
Meta, Google and LinkedIn campaigns planned and bought against agreed acquisition cost rather than impressions.
Technical audits, keyword strategy and editorial production for organic growth in both official languages.
Naming, identity and messaging for Canadian companies and for foreign brands arriving here.
GA4, server-side tracking and attribution that stands up to a finance review, including consent handling under provincial privacy law.
Collateral, stands and follow-up for Canadian trade shows and industry events.
Ongoing monthly capacity for companies with continuous demand and no in-house team.
🧠 GMT opportunities
- CASL is a genuine barrier: the consent standard is stricter than the American CAN-SPAM regime most agencies are built around, so compliance is a service in itself rather than a footnote.
- Quebec's language requirements are enforced, and a supplier who handles them without drama is worth keeping. The group already ships eleven-language interfaces.
- Marketing retainers stack on top of build and hosting work for the same client, raising account value without new acquisition cost.